A long-held assumption about one of Nigeria’s most iconic cultural traditions came under fresh scrutiny during the Naija7Wonders Zoom Conference 3.0, where Chief Fagbayi Olusesan Abolaji, Ogun State Commissioner for […]
The Ogun State Government has expanded its official festival calendar from about 15 festivals in 2023 to between 48 and 50, as part of an aggressive strategy to promote cultural […]
Nigeria is losing enormous tourism revenue because of poor heritage preservation, weak destination management and inaccurate historical narratives, according to Dr. Raphael James, Founder of the Centre for Research, Information […]
Nigeria’s festivals are widely recognised for their colourful displays, vibrant music and deep-rooted cultural traditions. Yet, according to Dr. Raphael James**, Director General of the Centre for Research, Information and […]
Nigeria has the potential to generate trillions of naira annually from its rich festival and cultural heritage if the country adopts a more strategic approach to tourism development, according to […]
Tourism consultant and cultural heritage researcher Sewedo Balogun has outlined a five-point reform agenda aimed at transforming Nigeria’s festivals into sustainable tourism products capable of generating year-round economic benefits. Presenting […]
While acknowledging the massive success of the Carnival Calabar, Tourism Ambassador and Soft Skills Consultant Ebele Enemchukwu has charged Nigerian festival organizers to stop copying the Cross River State model […]
Lurwan Ishaq Hadejia (Barrygraphy), northern Nigeria tourism promoter and tour guide has called for a shift from merely staging cultural festivals to creating immersive experiences that place visitors at the […]
Improving infrastructure, strengthening security, simplifying visa processes, and enhancing visitor experiences are critical steps Nigeria must take to transform its festivals into globally competitive tourism attractions, according to Tinuke Nwakohu, […]
Nigeria’s tourism industry must adopt a coordinated national strategy for festival tourism if the country is to unlock the full economic potential of its cultural heritage, according to tourism journalist […]
